Senora Asset Management is a portfolio management company established in 2024 by Mridul Jalan and Vivek Kedia. It is a strategic expansion from Senora Advisors, the SEBI-registered investment advisory firm founded by the same promoters in 2017.
SAM operates a SEBI-registered Category III Alternative Investment Fund (AIF) known as StaG, which focuses on a concentrated, India-centric, long-only large-cap investment strategy. This approach aligns with the management team’s emphasis on leveraging their deep market expertise and historical insights to deliver growth while managing risk effectively.