Estee is a quant-based investment management and execution and advisory services firm that was started in 2008 when SEBI permitted algorithmic trading in India. Estee is a pioneer in building algorithmic investment products and has a strong track record as an asset manager and execution and advisory services provider in Indian capital markets. The firm is a SEBI-registered Portfolio Manager Service (PMS) provider and a registered brokerdealer with all the major Indian exchanges including NSE, BSE, MCX and MSEI and operates in listed securities and derivatives markets.