ICICI Prudential PMS Contra Strategy PMS

Key Attributes

Inception Date: 14th September, 2018

Fund Manager Name: Mr. Anand Shah

Fund Manager Experience: Two decades of investment experience

Fund Manager Qualification:

Anand Shah was the recipient of ‘The CIO of the Year Award 2014-15’ from Asia Asset Management and has also won multiple other fund level awards for his investment performance. By qualification, he is a Post Graduate Diploma in Management from Indian Institute of Management, Lucknow and holds a B.E. degree from Regional Engineering College, Surat.

Investment Objective

ICICI Contra Strategy aims to provide long term capital appreciation and generate returns by investing in underperforming stocks or sectors, which are available at intrinsic valuations and are expected to perform well in the long run. It seeks to generate capital appreciation by investing predominantly in Equity & Equity Related Instruments through contrarian investing. For defensive consideration, the Strategy may invest in debt and money market mutual fund schemes.

Portfolio Strategy


  1. A focused portfolio of investment ideas, agnostic to market capitalizations. The Strategy aims to invest across market capitalisation.
  2. Optimal diversification across stocks, with the opportunity to be overweight vis-à-vis its benchmark, S&P BSE 200, on certain high conviction picks, to potentially generate higher alpha.
  3. In case of debt exposures, the Strategy may invest in debt instruments through money market/liquid/short term mutual fund schemes of ICICI Prudential Mutual Fund.
  4. The Strategy may not be restricted by any particular investment style and may opt for flexibility to select stocks across investment styles.
  5. May aim to use cash as a hedge against sharp declines in equity in an endeavour to protect the Strategy.

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