A New Age INVESTMENT SERVICE firm driven by analysis and focused on performance.

Turning Money into Wealth & Wealth into Prosperity

High Performance Investing

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Investing Philosophy


In general, when investors think of Debt, they first think of low return and then risk, and this where they make mistakes. Ultimately, as investor’s focus is on return while investing in debt, he/she take exposure in credit funds, hybrid debt funds, structured products, NCDs and eventually end up adding a lot of unknown risk to this asset class which is supposed to actually provide security and safety of capital.


As per our philosophy, in structuring the debt portfolio, the objective should to reduce risk and not increase returns. So, we do not suggest credit or interest rates or concentration risk and follow a highly diversified approach through well researched high-quality portfolios of low duration debt mutual funds. Such structuring provides confidence to investors to better focus on equity portfolio from where the objective is high returns.



In general, when investors think of equity, they first think of high risk first and then return and this is where they make mistakes. Ultimately, as investor focus is on reducing risk, investors take exposure in every theme(International, Gold, Balanced, Hybrid), every type of fund/portfolio, and eventually ends up owning over–diversified portfolio that grossly underperforms even in long term period of 10 years.


As per our investing philosophy, in structuring the equity portfolio, the time horizon is clearly 5 to 10 years, so the objective should be to enhance returns and not reduce risk. So, we follow a less diversified approach through Best PMS & AIF products, along with the Best Focused category of Mutual Funds


We follow a very simple, open-ended approach to building clean debt and quality equity portfolio and then work with clients to ensure they hold such good investments with confidence and high conviction.

Investment Philosophy

Clean Debt + Quality Equity + High Conviction = Compounding

Investing in Quality Portfolio

A Quality Portfolio for Equity investments is the one that is not too much diversified, & still offers the best risk-adjusted returns. With us, this is identified through unbiased selection based on our proprietary analytics. It’s easy to socialize and sell products, which is what most wealth managers do. We’re reshaping the wealth management industry by sticking to basics, in-depth analytics. We maintain insight + integrity and aim at the long term prosperity of clients.t decisions.

Holding it for Long Term

It is easy to aspire for a long term horizon when making an investment, but practically very difficult to maintain. With us, this is achieved through our educative super simple & articulate proprietary content. Holding on to the portfolio requires high conviction in the portfolio at all points of time, else, one tends to exit early owing to the traps of emotions or impatience. We ensure our clients make informed investment decisions.


We believe that great returns are generated when the right investments are made and not just the right purchases. So, we are driven by a core motive of assisting you in taking the right investment decisions. This makes us focus specifically on ‘You’, and Operate in a transparent and unbiased manner.

Value Adds

Asset Allocation that line with your risk – return profile

Asset allocation play the most important role in determining the overall portfolio performance. Your investments should reflect the risk you can afford to take and practical way of ascertaining the same is such asset allocation which is right, suitable and in line with future goals. We helps you create a balanced portfolio keeping all this in mind to so that it is just in line with your risk – return profile

Selection of products basis 5P Analysis & QRC Attributes

We analyse each product, in terms of its features, suitability, and appropriateness to market level & investors risk profile, before any recommendation. We identify & select best portfolios on the basis of 5 P Analysis across Philosophy, People, Performance, Portfolio and Price. All this objective & subjective analysis is performance to ascertain Quality, Risk, and Consistency attributes of portfolios.

Number of products that are just appropriate

Most portfolios underperform because in the hands of product sellers, investors keep adding new products leading to over-diversification disorder. We track portfolio performance and ensure right diversification.

Returns that are Optimal & tax efficient

Any strategic action taken on portfolio cannot ignore tax implications as taxes could be spoiling returns generated over years. We make decisions that are meant to generate not just the gross returns, but post tax net returns.

Expenses that are Low & minimum

They compound over time and impact your portfolio returns. We are driven by our clients’ interests, so, we prefer to select low-cost products and add ETFs, and Index Fund to ensure that expenses are as low as possible.

Do Not Simply Invest, Make Informed Decisions

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