Portfolio Management Services

Portfolio Management Services (PMS) refer to the professional, personalized management of an individual’s demat account by a SEBI-registered Portfolio Manager. Unlike mutual funds, PMS offers direct ownership of securities and customized strategies. There are over 350 SEBI-registered Portfolio Managers in India, collectively managing assets exceeding 7 lakh crore. While the regulatory minimum investment is 50 lakh, many providers set their own higher minimums — often 1 crore or more, based on their positioning and strategy.

PMS firms follow a wide range of investment philosophies, including growth investing, value investing, blended strategies, and quantitative or algorithmic models leveraging AI and machine learning. Additionally, strategies may be thematic, sectoral, or contrarian.

The PMS industry in India is broadly divided into two categories: Institutional Portfolio Managers and Boutique Portfolio Managers. Institutional players include large financial firms such as ICICI, Kotak, HDFC, SBI, Motilal Oswal, Tata, Axis, 360 ONE, Nippon India PMS, Enam AMC, ASK Investment Managers which bring scale, brand credibility, and structured processes. These firms often combine PMS offerings with mutual funds and other wealth management solutions.

On the other hand, Boutique PMS firms are often founder-led, more agile, and focused on differentiated investment strategies. Firms like Stallion Asset, Abakus, SageOne, Sameeksha, Green Lantern, Negen Capital, Aequitas Investment, Equitree Capital, Renaissance Investment Managers, Invasset, Girik Capital, Alfaacurate Advisors cater to HNIs looking for specialized, high-conviction approaches. As the industry evolves, both institutional and boutique managers are finding their place in the portfolios of sophisticated investors.

Here we present a full list of all portfolio management services in India as per their expected portfolio market capitalization preferences, such as large cap, mid & small cap, flexicap, or multicap formats, allowing investors to choose based on their return objectives and risk tolerance. You can click the respective links to know more.