Value Strategy awarded 2nd Best PMS across Multi-Cap and Large Cap categories on a 5-year performance basis.
Best PMS — Multi-Cap and Large Cap Categories
Portfolios built to
stand the test
of time
ICICI Prudential's alternatives platform pairs the trust of one of the world's most established financial houses with strategies engineered for differentiation across full market cycles.
ICICI Prudential Alternate Investments is the banner under which ICICI Prudential Asset Management Company brings together its Portfolio Management Services and Alternative Investment Funds.
The lineage runs deep. The AMC is a partnership between two trusted names — a leading Indian financial institution and Prudential Plc of the UK, among the largest players in global financial services — and that union has shaped two decades of conviction-led investing in India. It was among the very first to secure a SEBI licence to offer Portfolio Management Services back in 2000, and today extends advisory reach to offshore investors as well.
What sets the house apart is less any single product and more a posture: an insistence on staying at the edge of innovation, on transparent and well-run processes, and on portfolios shaped to what an investor actually needs. The intent is a delightful experience across the full arc of the investment journey — not just at the point of entry.
Visit the Portfolio Manager →Backed by Prudential Plc and deep domestic expertise — institutional depth across continents.
Ideas designed to stand apart and endure through full market cycles, not just favourable ones.
Portfolios packaged to the specific requirements and risk appetite of each esteemed investor.
Ten PMS strategies and five AIFs spanning value, growth, market-cap and quant disciplines.
Returns across horizons, with each strategy's strongest window highlighted. Figures as of 30th Jun 2026 trailing periods are CAGR.
| Strategy | Inception | AUM (Cr) | 1Y | 2Y | 3Y | 5Y | 10Y | Since Inc. |
|---|---|---|---|---|---|---|---|---|
|
ICICI Prudential AMC Ltd Value Strategy |
31 Mar 2007 | ₹1,148.22 | 8.29% | 4.56% | 20.95% | 21.37% | 16.71% | 13.01% |
|
ICICI Prudential AMC Ltd Contra Strategy |
14 Sep 2018 | ₹13,837.43 | 2.04% | 2.76% | 16.61% | 17.47% | - | 18.02% |
|
ICICI Prudential AMC Ltd PIPE Strategy |
05 Sep 2019 | ₹7,829.58 | 6.48% | 5.13% | 19.93% | 22.18% | - | 25.05% |
|
ICICI Prudential AMC Ltd Large Cap Strategy |
17 Mar 2009 | ₹878.99 | 1.62% | 3.63% | 18.39% | 16.02% | 15.12% | 15.82% |
|
ICICI Prudential AMC Ltd ACE Strategy |
01 Dec 2010 | ₹1,422.60 | 2.41% | 6.27% | 19.32% | 15.58% | 14.63% | 14.39% |
|
ICICI Prudential AMC Ltd Growth Leaders Strategy |
31 Mar 2007 | ₹1,621.61 | 0.96% | 2.25% | 15.90% | 14.74% | 14.51% | 12.02% |
|
ICICI Prudential AMC Ltd QuantiFI Strategy |
01 Feb 2024 | ₹38.05 | -0.71% | -1.10% | - | - | - | 4.62% |
|
ICICI Prudential AMC Ltd Emerging Leaders Strategy |
20 February 2024 | ₹174.01 | 10.16% | 8.26% | - | - | - | 9.30% |
|
ICICI Prudential AMC Ltd SMART Strategy |
22 October 2014 | 129.59 | -5.09% | 5.79% | 21.28% | 19.89% | - | 14.39% |
|
ICICI Prudential AMC Ltd Rising Stars Strategy |
18 February 2026 | 71.1 | - | - | - | - | - | 6.19% |
A complete spectrum of approaches — from contrarian value to systematic quant — each engineered for a distinct investor objective.
A concentrated portfolio with a contrarian investment approach.
A multi-cap strategy with flexibility to invest across market-cap and styles.
A strategy that follows value investment style with a diversified portfolio across market cap.
A market-cap agnostic portfolio of resilient businesses with a proven track record.
A small & mid-cap portfolio of high conviction bottom-up approach.
A predominantly mid-cap oriented portfolio of high conviction bottom-up ideas.
A concentrated portfolio of largecaps identified using a top-down & bottom-up approach.
A mid-cap & small-cap oriented portfolio of high conviction bottom-up ideas.
A balanced mix of top-down & bottom-up approach, with no style or sector bias.
Incorporates both quantitative data and fundamental parameters to identify opportunities.
Decades of fund management experience across India's leading asset managers and global institutions.
Over two decades in asset management, most recently CEO of NJ Asset Management and previously Deputy CEO & Head of Investments at BNP Paribas AMC India. Recipient of the CIO of the Year Award 2014–15 from Asia Asset Management.
Over a decade across sell-side equity research and buy-side investing. Previously VP at First Voyager Advisors, with deep coverage of BFSI and B2C consumer and technology businesses. Began her career covering US equities at Lehman Brothers.
Over 17 years in fund management, investment research and market analysis. Earlier with Baroda BNP Paribas AMC, Deutsche Equities India and Batlivala & Karani Securities, with a strong grounding in macro, markets and ESG.
Recognised year on year at the PMS AIF World Summit & Awards for identifying and championing India's highest-conviction PMS and AIF strategies.
Hosted in association with IIM AhmedabadValue Strategy awarded 2nd Best PMS across Multi-Cap and Large Cap categories on a 5-year performance basis.
Best PMS — Multi-Cap and Large Cap CategoriesICICI Pru PIPE Strategy awarded 2nd Best PMS across Small Cap & Mid Cap categories on a 3-year performance basis.
Best PMS — Small Cap & Mid Cap CategoriesICICI Pru Value Strategy awarded 2nd Best PMS across Multi Cap & Large Cap categories on a 3-year performance basis.
Best PMS — Multi-Cap and Large Cap CategoriesContra Strategy awarded 2nd Best PMS across Multi & Large Cap categories on a 5-year risk-adjusted return basis.
Best PMS — Multi-Cap and Large Cap CategoriesICICI Prudential Value PMS Strategy awarded 2nd Best PMS across Multi & Large Cap categories on a 3-year risk-adjusted return basis.
Best PMS — Multi-Cap and Large Cap CategoriesICICI Prudential PIPE PMS Strategy awarded 2nd Best PMS across Pure Small Cap categories on a 3-year risk-adjusted return basis.
Best PMS — Small Cap & Mid Cap CategoriesICICI Prudential Enhanced Dynamic Equity Fund, a Cat III Long-Short AIF, awarded Best AIF in the Cat III Long-Short category.
Best AIF — Cat III Long ShortContra Strategy awarded Best PMS across all categories on a 1-year risk-adjusted return basis.
Best PMS — All CategoriesICICI Prudential Long Short Fund, a Cat III Long-Short AIF, awarded Best AIF in the Cat III Long-Short category.
Best AIF — Cat III Long ShortEvery ICICI Prudential PMS strategy and AIF available through PMS AIF World.
Explore expert insights, market perspectives, and investment strategies from the ICICI Prudential team.
Speak with a PMS AIF World specialist for a considered, data-led view on the ICICI Prudential strategies best matched to your goals.